SOUTH BRONX, USA, December 12, 2012 Ghetto Film School (GFS) today announced that Doug Scott was elected to the organization’s Board of Directors at the 2012 annual meeting. An Advisory Board member since 2010, Scott has been instrumental in the recent research and design of a new Digital Bodega – the Ghetto Film School’s alumni-staffed production company – as well as the strategic positioning of new business ventures within the advertising and media fields.
“Doug is the preeminent leader in his industry, everyone knows that,” said Joe Hall, GFS founder and President. “He is widely known for his extraordinary record bringing brands unique opportunities. We have no doubt that will be the case with our organization. It is hard to exaggerate the impact he will have on our student-driven earned income initiatives. Imagine being 19 years old, and Doug Scott is actively working on connecting you to a new creative experience – how hot is that?”
As President of OgilvyEntertainment, Doug Scott leads the award-winning branded and original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world’s leading companies, including The Horizons Project on BBC World News for DuPont, The Real Food Project for Hellmann’s, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and The Disadventures of the Direspectoids for Capri Sun. Ranked #14 in The Adweek 50, Scott is a visionary in the branded entertainment space and a trailblazer in forming partnerships between talent, producers, networks, and brands.
“One of our big 2012 organizational goals was to get Doug Scott in as a board director” said GFS Chairman Greg D’Alba, the President of CNN and Turner Digital Ad Sales ”I’ve known Doug for many years, and he’s one of the top creative minds in our business. Most importantly, he’s got a lot of integrity and is joining our cause for all the right reasons – he’s going to make a tremendous difference in the lives of the young people we serve.”
At the top of Scott’s upcoming board agenda are two initiatives that GFS piloted in 2012: DB Trends and MasterClass. As the group’s earned income engine, DB Trends serves top brands and marketing agencies such as Jordan Brand, Deep Focus and Wieden+Kennedy with critical insight into emerging trends among urban thought leaders. The MasterClass project connects top film directors – including Spike Jonze, Lee Daniels, Catherine Hardwicke, and David O. Russell – to hundreds of thousands young digital storytellers around the globe through a monthly series using Google+ technology.
“I am honored to join the Board of Directors and excited to engage brand leaders to support GFS through mentorship and enriched educational offerings,” said Doug Scott. “Having established the country’s first film high school, GFS uniquely supports underserved youth to break into one of the toughest and most sought after industries in the world. Encouraging the diversification of American talent behind the camera, Joe and the GFS team are empowering the next generation of storytellers and equipping them with the tools to tell their powerful stories.”
Founded in 2000, Ghetto Film School (GFS) is an award-winning, non-profit, independent film organization located in the South Bronx, USA. GFS educates, develops and celebrates the next generation of great American storytellers, each year serving 650 teenage New Yorkers at its local facilities and hundreds of thousands nationally and internationally through its online GFS MasterClass series. With the NYC Department of Education, GFS opened The Cinema School in 2009 as the nation’s first film high school. For more information about our programs please visit theflixer.co.uk
